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Job Description :
Purpose of Role
To drive recruitment and build strong mental and physical availability amongst consumers and shoppers, thereby delivering profitable growth for Diageo and our partners.
The Brand Manager will be accountable for the execution of the brand strategy for the designated brand(s).
Top Accountabilities
- Champion the relevant brand amongst internal and external stakeholders and ensure volume, profit and market share delivery.
- Long term brand strategy, architecture and positioning development in alignment with portfolio strategy.
- Development & implementation of brand pricing strategy.
- Formulate the annual GAME plan including Channel plans.
- Lead the execution of the GAME plan including Channel plans.
- Translate brand strategy into 6 Quarter planning: 18 month plan outlining all activity by channel.
- Work effectively with strategic partners to develop activity plans based on a clear understanding (through M&E and A&P effectiveness review) of the impact of both new & existing activities.
- Input to the development of brand innovation & renovation plans, including line extensions, working with innovation project managers to deliver timeously.
- Monthly submission of brand performance (rationale & commentary of brand volume, brand health, brand share) and key drivers of performance. Development of brand updates for Exec on request.
- Maintain the highest standards of execution, and in particular ensure personal excellence in the execution of brand communication and activation strategies.
- Maintain strong relationships with agency partners, providing written briefs and de-briefs using DWBB format, formulation of accurate work plans & fair PRIP proposals, retainer negotiations and regular performance reviews.
- Provide meaningful input into the S&OP process (volume forecasting & A&P).
- Support the portfolio manager in the development and coaching of Assistant Brand Managers.
- Own the culture of compliance in the Brand team; ensuring full compliance to DMC, GAR and CARM requirements.
Worker Type :
Regular
Primary Location:
Waterfall
Additional Locations :
Job Posting Start Date :
2023-07-21
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