Job Description
Intel Global Accounts Marketing (GAM) is growing. We are looking for a marketing expert to develop the strategy and manage consumer, commercial and data center co-marketing campaigns in Latin America region supporting Lenovo.
In this role, you will work closely with the Global Field Sales Teams, Business Group Marketing Team, and global and country direct marketing counterparts that are at points of influence throughout the world.
You will work directly with the customer from mid-level to the most senior managers within their marketing organization.
There is also a great deal of direction and collaboration required with Intel and Lenovo regional partner marketing managers.
In this critical customer facing role your leadership will be critical to maximizing Intel's brand equity in our co-marketing executions with Lenovo to showcase Intel performance leadership, new products, CPU relevance and deliver business impact and value for both Intel and our OEM partner.
Your objective will be to measure and increase Intel's influence and share of voice to improve co-marketing campaign effectiveness.
This role will support co-marketing through strategic partner engagement and ensure that global plans translate to local impact by collaborating with our point of influence teams to drive execution around the world. Leadership and strategic thinking are critical as we continue to be the technology and co-marketing leader in traditional client and data center computing.
Direct responsibilities include:
Manage and develop partner relationships
Overseeing multi-million dollar co-marketing budgets
Align customer co-marketing spend to Intel priorities, developing full year strategic co-marketing framework for Global, Time Zone, and Country initiatives
Manage approval process of OEM co-marketing strategies
Work collaboratively with customer managers and their agencies to develop breakthrough co-marketing that highlights Intel value-add in end-user communications.
Lead project management of co-marketing campaigns and strategic program execution including creative/media development and review, key performance indicator development/tracking, program execution timelines, results analysis/ROI, budget, and campaign summary/report out upon completion
Open collaboration and exchange of strategies and plans with the customer and field sales and Intel marketing teams (direct team, media team, social team, branding team, etc.) worldwide.
Manage all Latin America Global Account Marketing communications for your customer through the proper channels including internal account team as well as our partner's key geographically dispersed and HQ stakeholders
Train customers on latest program enhancements and share feedback with the Program Office on key learnings for refinement and updates to program rules and activities catalog - reflecting current marketing practices and keeping stakeholders informed on relevant news and information for each co-marketing program
Maintain account 'Plan of Record' to provide management the latest snapshot of your customers' priorities, weakness, issues, key joint initiatives and events for the year.
Evaluate customers' marketing executions that utilize co-marketing dollars to ensure Intel integration according to program guidelines and stated business priorities
Participate in Executive Quarterly Marketing Review scheduling and agenda. Gather materials and create relevant presentations to ensure strong collaboration between our executive leaders
Developing and delivering executive level presentations
As a regional leader you will demonstrate:
Cross-functional team leadership and influence/matrix skills
Strong acumen of solutions and product offerings from your customer in the Data Center, Commercial, Consumer and Gaming space, as well as Intel's products that support them
Excellent customer skills to engage your internal and external partners, own senior relationships, guide a team to deliver joint programs and solutions, and communicate actively across the org
Willingness to manage thru ambiguity, define strategic direction and translate into actionable initiatives that drive measurable results for all growth segments
Desire and initiative to continuously learn, grow and teach others as we continue to lean in and lead in these new business areas for Intel
The ideal candidate will have a passion for collaboration with a matrixed set of stakeholders, to manage multiple work streams both internally (Field Sales, Country Marketing Teams, and Business Unit Direct Marketing Teams) and with partners (Customers, Agencies, Retailers, and Media Vendors).
Qualifications
You must possess the below minimum qualifications to be initially considered for this position:
Bachelor's degree in Marketing or related field OR in lieu of degree 4 years of related experience
3+ years of marketing experience
2+ years in a customer facing roles in a Sales or Marketing organization
1+ years of experience in Project or Program Management
Willing to travel 2-3 day trips per month plus 1-2 overnight trips per quarter, and more as necessary.
Advanced English level
The following preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates:
Co-Marketing/Partner Marketing experience with proven results
Marketing experience in Tech industry
Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.
Other Locations
CO,DC,Bogota;CR,H,San Jose;PE,LIM,Lima
Posting Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
Benefits
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html
Working Model
This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.
JobType
Hybrid
