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Property / Office: Mandarin Oriental, Prague
Location: Prague, Czech Republic
We are looking for a Director of Marketing & Commerce at Mandarin Oriental Prague.
Your responsibilities
You’ll lead the development, implementation and execution of the hotel’s annual commercial strategy, directing the activities of those that report to you.
In alignment with the Director of Revenue Strategy, it’s your job to set the hotels’ strategic business direction by balancing financial objectives, managing the sales segments and guiding the commercial strategies of the hotel. You will do this by:
- Developing, implementing, and evaluating short and long-term marketing strategies to meet revenue goals, to grow RevPAR and to shift share for rooms, F&B, and ancillary departments.
- Preparing the hotel’s annual budget and developing, implementing and adapting the Annual Marketing Plan as market conditions fluctuate.
- Developing the marketing and commercial strategies for the hotel and ensuring the strategies conform to MOHG’s brand philosophies, guidelines and initiatives.
- Determining sales strategies and leads efforts, coordinating these strategies between Global Sales Offices, Marketing & Communications Teams and on-property leadership.
- Ensuring that commercial strategies are aligned with Revenue Management and communicated to Sales, Marketing and hotel leaders, and are implemented and modified as market conditions fluctuate
- Reviewing and finalizing weekly/monthly forecasts with the Director of Revenue Strategy.
- Participating in long range meetings with key hotel leaders, assisting in the implementation and continual improvement of the forecasting process.
- Evaluating the effectiveness of property participation in channels and determining the proper spend deployment.
- Positioning the hotel in various distribution channels, ensuring information accuracy and monitoring competitor positioning.
- Managing the annual expenditure for all sales and marketing activities and control of the budgeted expenditure by a monthly forecast.
- Maintaining continual awareness of current and future competitors, for example but not limited to, product, published offers/pricing, renovation plans and inventory.
- Monitoring and auditing data hygiene in all sales systems to ensure high compliance to standards and to aid in accurate reporting capabilities.
It’s your job to ensure departmental sales and catering goals are achieved. You will do this by:
- Guiding the DOS and DOC to determine strategic and appropriate deployment of their sales teams.
- Establishing priorities and sales goals with the DOS and DOC, holding each responsible to achieve team goals.
- Ensuring that DOS and DOC strategically target accounts to grow business.
- Motivating the DOS and DOC and holding them accountable through monthly evaluation of their segments, markets and accounts.
- Ensuring that all contracts are in line with MOHG’s Distribution guidelines.
- Conducting weekly sales meetings with the Sales and Catering team, guiding pricing, pattern and space strategy.
- Conducting monthly account reviews with DOS and Sales Team.
- Monitoring and auditing data hygiene in all sales systems to ensure high compliance to standards and to aid in accurate reporting capabilities.
You’ll lead the development, implementation and execution of the hotel’s marketing communications strategy, directing the activities of those that report to you.
It’s your job to ensure marketing and communications activities goals are fully integrated and support the objectives of the hotel. You will do this by:
- Establishing priorities and objectives for the MarCom Manager, holding him/her responsible to achieve his/her goals.
- Overseeing the creation and management of the brand identity for the hotel, in strict adherence with MOHG CID guidelines.
- Overseeing all phases from planning to briefing and implementation of the Hotel’s annual advertising plan; coordinating with MOHG advertising department on all matters related to creative and media planning.
- Directing the PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national and international media, ensuring a strong working relationship with MOHG’s international PR network and Corporate Communications Team.
- Ensuring the appointment of a PR Manager and/or local agency to act as Brand ambassador, hotel spokesperson where appropriate and in counsel with MOHG Corporate Communications team if crisis communications are required.
- Overseeing the development of a comprehensive social media channel strategy, ensuring adherence to MOHG social media guidelines.
- Partnering with the global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and Spa.
- Developing a CRM plan to establish, maintain and expand the hotel’s database and grow engagement with guests and clients.
- Developing strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world.
- Directing the digital strategy of the hotel, ensuring up-to-date, brand-appropriate web site copy, photography, videography and all marketing assets.
- Liaising with the global digital marketing team to coordinate PPC, meta search and email marketing campaigns to increase direct digital bookings to the hotel.
You’ll provide exceptional service to your internal and external clients
You are expected to exemplify Mandarin Oriental’s reputation for service excellence by:
- Hiring, training and motivating your team to provide the highest level of customer service.
- Providing creative solutions to business opportunities as market conditions fluctuate.
- Identifying new approaches and being supportive of change and innovation.
- Making timely decisions based upon analysis, wisdom and experience to move the business forward.
- Representing your division at client functions and MOHG events as outlined by the hotel’s Marketing plan.
- Working closely and enthusiastically with other hotel departments to ensure teamwork and a smooth and efficient operation of the hotel.
- Collaborating with your colleagues at other MO properties, sharing client needs and feedback.
You’ll lead with a sense of responsibility, showing genuine care and concern for others
You are trusted to be a dedicated leader, committed to creating a productive and enjoyable work environment by:
Projecting a positive attitude and leading with humility.
- Being supportive and encouraging to all stakeholders.
- Attending and participating in property wide team building initiatives that support colleague satisfaction.
- Lending support to operations departments as needed.
- Investing in the mentoring, training and development of your direct reports.
- Establishing clear responsibilities for processes for monitoring work and measuring team performance.
Advertised: 15 Aug 2023 Central Europe Daylight Time
Applications close:
